Thursday, March 6, 2008

Hardees commercial


Now, I know it’s not on anymore, but it used to be. It shows that you can be a stereotype of a fast food eater, and still be somewhat healthy because he is in track attire. They are promoting their product by showing that it can give you confidence, "do it for the biscuit." they use him falling because they got their point across, but used humor at the end, so that you remember it. They put the words in the bottom of the screen so people can sing to it. They will get it stuck in their heads, and remember that Hardees had roast beef sandwiches. They make their fat food seem healthy because the guy is at a track practice, and he is getting ready to run. This is very persuasive, and sort of unforgettable.

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